100% natural things with HEALTHY ingredients are always what i go for. a BIG variety in sizes also makes things great, since huge dog biscuits are hard to find. the "chocolate" covered treats are great too. you know, the ones that are dog safe, i think it's soy chocolate or something. not sure, sorry. also, something that would be an awesome thing to do are the pretty jars with bows like they have with all the dry ingredients for choc. chip cookies, but have them to where they make dog treats. that would make a GREAT gift for a dog lover! (just make sure they smell good when you cook them ha ha)