This commercial has already been aired, in Atlantic Canada, and maybe all of Canada. There was a huge commotion made about it, and CBC Television (a well known Canadian Broadcasting Corporation) refused to air the commercial. They claimed that it was too harsh, and could upset too many of their viewers, especially children. Unfortunatley they failed to see the need to make people understand that some animals do live in these harsh circumstances. Luckily other channels did air the commercial for awhile, but I haven't seen it since the summer time. It has won some awards for how powerful it is! I think it is an amazing commercial, and shame on CBC for not seeing the need for such a well done commercial.